Adverts about British Beef placed by the Meat and Livestock Commission published last November were censured as being misleading by the Advertising Standards Authority. Adverts claimed that Creutzfeldt-Jakob disease, the human form of mad cow disease, was not on the increase and that vegetarians were as likely to get CJD as beef eaters were. Both claims were found not to be true. They were also misleadingly made to appear as though they came from the Ministry of Health, when they came from an organisation that promotes meat eating.

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Cross-reference: Meat Culture